The presentation will focus on the experiences of nonprofits that have raised the revenue potential of their direct-mail donors. The session will include case studies of large and small nonprofits that have successfully identified and qualified major-gift prospects among their direct-mail donors, and secured significant gifts from them. The presentation will share ideas nonprofits can try to deepen the financial commitment of direct-mail donors to their missions. Discussion will include opportunities, pitfalls and successful strategies to help nonprofits leverage their direct-mail file for their major-gift program.

In this session, you will learn:

  • How to successfully identify and qualify major gift prospects among your direct-mail donors
  • Techniques for transitioning donors from direct mail to major gifts
  • By reviewing case studies of groups that have successfully used these techniques

Webinar Information
Date Presented:
August 11, 2010 2:00 PM Eastern
1 hour
The Art and Science of Converting Direct Mail Donors to Major Gift Donors
Speaker Information
William Tedesco   [ view bio ]
Individual topic purchase: Selected
NCDC Price:$79.00
CD-ROM (Win)
NCDC Price:$85.50