The Art and Science of Converting Direct Mail Donors to Major Gift Donors
The presentation will focus on the experiences of nonprofits that have raised the revenue potential of their direct-mail donors. The session will include case studies of large and small nonprofits that have successfully identified and qualified major-gift prospects among their direct-mail donors, and secured significant gifts from them. The presentation will share ideas nonprofits can try to deepen the financial commitment of direct-mail donors to their missions. Discussion will include opportunities, pitfalls and successful strategies to help nonprofits leverage their direct-mail file for their major-gift program.
In this session, you will learn:
August 11, 2010 2:00 PM Eastern