The presentation will focus on the experiences of nonprofits that have raised the revenue potential of their direct-mail donors. The session will include case studies of large and small nonprofits that have successfully identified and qualified major-gift prospects among their direct-mail donors, and secured significant gifts from them. The presentation will share ideas nonprofits can try to deepen the financial commitment of direct-mail donors to their missions. Discussion will include opportunities, pitfalls and successful strategies to help nonprofits leverage their direct-mail file for their major-gift program.
In this session, you will learn:
August 11, 2010 2:00 PM Eastern