Using lapsed modeling techniques can help you make the right choices regarding ROI for each segment and each program. This session will illustrate how to develop a pre-lapsing program that takes donors’ relationship to your organization and their giving patterns into account. Learn how to maximize reactivation rates and make the right investment decisions by carefully reviewing your annual communications plans and results for your lapsed program and lapsed audiences mailed in acquisitions. Plus, learn the top five creative approaches that are proven to work for lapsed audiences.
In this session, you will learn:
June 23, 2010 2:00 PM Eastern