Using lapsed modeling techniques can help you make the right choices regarding ROI for each segment and each program. This session will illustrate how to develop a pre-lapsing program that takes donors’ relationship to your organization and their giving patterns into account. Learn how to maximize reactivation rates and make the right investment decisions by carefully reviewing your annual communications plans and results for your lapsed program and lapsed audiences mailed in acquisitions. Plus, learn the top five creative approaches that are proven to work for lapsed audiences.

In this session, you will learn:

  • How to develop an effective pre-lapsing program
  • How to implement lapsed modeling techniques to maximize reactivation
  • The best creative approaches to get lapsed donors to give again and again.

Webinar Information
Date Presented:
June 23, 2010 2:00 PM Eastern
1 hour
Nine Proven Strategies and Creative Approaches to Win Back Lapsed Donors
Individual topic purchase: Selected
NCDC Price:$79.00
CD-ROM (Win)
NCDC Price:$85.50