Presented by Susan Raymond, Ph.D., Changing Our World
The intangibles of perception and reputation, in the eyes of funders, clients, and community, can and do affect fundraising strategy. Too often, these intangibles remain unexamined. It is easier to count dollars and donors than to measure what people actually think and feel. But, over the long term, those intangibles not only affect the dollars and donors, they are the basis for accomplishing your mission itself. No mission-driven organization is an island apart from its community. Constant pulse-taking of that community is critical to mission and critical to funding. This webinar will provide a practical way to measure the “brand equity” of how people see you, what they think of you, how they relate to you, and therefore how to develop fundraising strategy that reflects and builds mission.
September 21, 2016 2:00 PM Eastern