Presented by Susan Raymond, Ph.D., Changing Our World

The intangibles of perception and reputation, in the eyes of funders, clients, and community, can and do affect fundraising strategy.  Too often, these intangibles remain unexamined.  It is easier to count dollars and donors than to measure what people actually think and feel.  But, over the long term, those intangibles not only affect the dollars and donors, they are the basis for accomplishing your mission itself.  No mission-driven organization is an island apart from its community.  Constant pulse-taking of that community is critical to mission and critical to funding.  This webinar will provide a practical way to measure the “brand equity” of how people see you, what they think of you, how they relate to you, and therefore how to develop fundraising strategy that reflects and builds mission.

Webinar Information
Date Presented:
September 21, 2016 2:00 PM Eastern
1 hour
Brand Equity, Mission and Funding: How Do You Know Who People Think You Are, And What Do You Do When You Find Out?
Individual topic purchase: Selected
CD-ROM (Win)
NCDC Price:$85.50
NCDC Price:$79.00