It’s critical that your channel integration strategies adapt to the constantly evolving fundraising environment. Your digital communication strategies should be growing and evolving to take advantage of new ways to engage with donors and supporters. The same approaches that worked three years ago might not work today. Learn how to acquire and cultivate new relationships through integrated, optimized communication touch-points. Email Communication: Integrate and optimize your email program for both direct mail constituents and all other email addresses in your file. Identify the appropriate communication rhythm and messaging for your current email audience. Create segmentation strategies that build strong relationships and convert non-donors. Search Engine Marketing (SEM): Integrate Google Grant, Paid Media, and Mobile effectively.
1. Learn how your digital plan should evolve, and the metrics you need to monitor to develop successful strategies.
2. Learn how to increase engagement with constituents, building stronger relationships and higher-value donors.
3. Discover new, effective acquisition sources to build new audiences.
August 10, 2016 2:00 PM Eastern