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Presented by Steven Shattuck, Bloomerang

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors
  • Understand best practices in digital communications, including email gift

Webinar Information
Date Presented:
July 13, 2016 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
The Art and Science of Retaining Digital Donors
Individual topic purchase: Selected
Products
CD-ROM (Win)
NCDC Price:$85.50
Streaming
NCDC Price:$79.00