For many years, direct mail has garnered an undeserved reputation for annoying the public and contributing to the detriment of the environment. This session will outline the truth versus the myths regarding the use of and disposal of paper products related to mailings. Learn how to spread the truth, including explanations of the different forestry certification programs, basic terms for recycled paper and a few general environmental marketing guidelines, established by the Federal Trade Commission.

Webinar Information
Webinar Date:
April 22, 2009
Webinar Objectives
  • Understand the impact direct mail has on the environment
  • Know the difference between forestry certification programs
  • Learn how you can continue your direct mail program while being environmentally responsible
Myths and Truths About the Impact of Direct Mail on the Environment
Speaker Information
Sean McAleer   [ view bio ]
Individual topic purchase: Selected
CD-ROM (Win)
NCDC Price:$85.50
NCDC Price:$79.00