Instead of playing the single instrument of direct mail, today's nonprofits must conduct an entire donor communications and fundraising orchestra. This means striking a balance between broad-reaching and narrow-targeting communication and fundraising media so that each effectively leverages the other. Learn how to integrate various media marketing strategies via case histories of successful programs.
Webinar Information
Webinar Date:
August 26, 2009
Webinar Objectives
  • Understand the importance of a multi-channeled approach to fundraising
  • Explore specific case studies or organizations that have utilized this approach
  • Know how you can begin incorporating a multi-channel approach into your program
Conducting Your Solicitation Orchestra: Using a Multichannel Approach
Speaker Information
Dennis Meyer Meyer CFRE   [ view bio ]
Individual topic purchase: Selected
CD-ROM (Win)
NCDC Price:$85.50
NCDC Price:$79.00