Combine the best practices from major-gifts fundraising and direct marketing to secure larger gifts to nonprofit organizations. In this session we will explore the art and science of identifying which of our donors are the best prospects for larger gifts and using direct-marketing techniques to cultivate and solicit them. We will share a case study of a mid-level direct-marketing program that deepened its donors’ financial commitments to a nonprofit organization.

Webinar Information
Webinar Date:
November 18, 2009
Webinar Objectives
  • Know differences and similarities between direct-marketing and major-gifts fundraising
  • Understand characteristics of donors who are the best prospects for mid-level programs
  • Have new ideas for designing direct-marketing programs that will result in larger gifts
Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Speaker Information
Nancy Withbroe CFRE
Individual topic purchase: Selected
CD-ROM (Win)
NCDC Price:$85.50
NCDC Price:$79.00