Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Combine the best practices from major-gifts fundraising and direct marketing to secure larger gifts to nonprofit organizations. In this session we will explore the art and science of identifying which of our donors are the best prospects for larger gifts and using direct-marketing techniques to cultivate and solicit them. We will share a case study of a mid-level direct-marketing program that deepened its donors’ financial commitments to a nonprofit organization.
November 18, 2009