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2016 Webinar Series Archives
Collapse Tapping the Gold Mine of Lapsed Donors
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: January 13, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO Tapping the Gold Mine of Lapsed Donors
Collapse 12 Months, 12 Strategies, 12 Takeaways to Impact Your Major Gift Efforts

Presented by Leslie Biggins Mollsen, American City Bureau, Inc.

Does your organization need to start a major gift program? Enhance one that is already in place? Whatever the case, this is the session for you! Led by two veterans in philanthropic development, this inspirational session will highlight 12 major gift strategies that organizations can implement over 12 months. Come hear successful techniques taught by a 100-year old major gift fundraising firm and one of its partners-in-ministry which is one of the largest providers of food, clothing and shelter in the Deep South. We want to hear your success stories and challenges as well! Participants will come away with 12 (or more) solid takeaways known to impact major giving. What are you waiting for?


Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: February 10, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO 12 Months, 12 Strategies, 12 Takeaways to Impact Your Major Gift Efforts
Collapse How to Get Your Board "On Board" With A Content Marketing Strategy

Presented by Zach Busekrus, Direct Development, Inc.

“Tips and tricks for how nonprofits can effectively use Twitter to communicate with current donors and attract, connect, engage, and inspire new prospects into donors and promoters of your organization.”


Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: March 09, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO How to Get Your Board "On Board" With A Content Marketing Strategy
Collapse Landing the Big Ones: Major Gift Strategies That Work

Presented by Steve Manno, CCS Fundraising

The importance of major gifts to Catholic fundraising success has never been more essential.  Philanthropy will continue to represent an increasingly significant percentage of revenue, and major gifts is sure to be the area of greatest potential for entities large and small to meet increased goals and increased needs.  Join this session to learn how you (whether just starting out or working hard to expand your major gifts effort) can take advantage of proven strategies that work.

Attendees will:

  • Learn how to address needs and opportunities of their organization
  • Understand the process of engaging donors at their highest level of generosity
  • Learn strategies for major and planned gift fundraising
  • Incorporate their philanthropic mission into all parts of your ministry


Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: April 13, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO Landing the Big Ones: Major Gift Strategies That Work
Collapse A Day to Day Approach For Office Security and Online Processing

Presented by Bob Wesolowski, Caring Habits, Inc.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: May 18, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO A Day to Day Approach For Office Security and Online Processing
Collapse Growing Your Monthly Donor Program From Good to GREATER

Presented by Erica Waasdorp, DMW Direct

If you already have a monthly giving program and you are looking to grow it further, this webinar is for you! Join us to learn what’s involved to growing your monthly donor program beyond the first year, so you can ensure that monthly donors will provide sustainable revenue for many years to come.

In this interactive webinar you will learn the steps involved that will help you not only cultivate your monthly donors but also bring them to higher levels. In short, how to grow your program from good to GREATER! The webinar focuses on some of the following (and more, but of course we’re not going to give away all of our secrets just yet):

  • A quick monthly donor program refresher
  • How to cultivate and recognize existing monthly donors
  • How to prevent and reactivate lapsed monthly donors
  • How to upgrade your monthly donors
  • How to acquire new monthly donors
  • How to convert credit card monthly donors to EFT/ACH
  • How to prepare an annual monthly donor plan

This interactive nonprofit webinar will help you bring your ‘small to mid-size’ monthly giving program to a new level and provide ongoing revenue for many years to come. If you’re ready to take your monthly giving program to the next level, register for this webinar right now!

Formats Available: CD-ROM (Win), Streaming, Webinar
Original Webinar Date: June 08, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO Growing Your Monthly Donor Program From Good to GREATER
Collapse The Art and Science of Retaining Digital Donors

Presented by Steven Shattuck, Bloomerang

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors
  • Understand best practices in digital communications, including email gift

Formats Available: CD-ROM (Win), Streaming, Webinar
Original Webinar Date: July 13, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Art and Science of Retaining Digital Donors
Collapse What Does Digital Channel Integration Look Like in 2016

Presented by Jarred Schremmer, RobbinsKersten Direct, and Kari Miller Willis, Franciscan Friars of the Atonement

It’s critical that your channel integration strategies adapt to the constantly evolving fundraising environment. Your digital communication strategies should be growing and evolving to take advantage of new ways to engage with donors and supporters. The same approaches that worked three years ago might not work today. Learn how to acquire and cultivate new relationships through integrated, optimized communication touch-points. Email Communication: Integrate and optimize your email program for both direct mail constituents and all other email addresses in your file. Identify the appropriate communication rhythm and messaging for your current email audience. Create segmentation strategies that build strong relationships and convert non-donors. Search Engine Marketing (SEM): Integrate Google Grant, Paid Media, and Mobile effectively.

1. Learn how your digital plan should evolve, and the metrics you need to monitor to develop successful strategies.

2. Learn how to increase engagement with constituents, building stronger relationships and higher-value donors.

3. Discover new, effective acquisition sources to build new audiences.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: August 10, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO What Does Digital Channel Integration Look Like in 2016
Collapse Brand Equity, Mission and Funding: How Do You Know Who People Think You Are, And What Do You Do When You Find Out?

Presented by Susan Raymond, Ph.D., Changing Our World

The intangibles of perception and reputation, in the eyes of funders, clients, and community, can and do affect fundraising strategy.  Too often, these intangibles remain unexamined.  It is easier to count dollars and donors than to measure what people actually think and feel.  But, over the long term, those intangibles not only affect the dollars and donors, they are the basis for accomplishing your mission itself.  No mission-driven organization is an island apart from its community.  Constant pulse-taking of that community is critical to mission and critical to funding.  This webinar will provide a practical way to measure the “brand equity” of how people see you, what they think of you, how they relate to you, and therefore how to develop fundraising strategy that reflects and builds mission.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: September 21, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO Brand Equity, Mission and Funding: How Do You Know Who People Think You Are, And What Do You Do When You Find Out?
Collapse Generational Leadership: Bridging the Gaps

Presented by Patricia Bombard, BVM, D.Min, DePaul University

Developing a high performing multi-generational workforce begins with understanding the composition of each generational group along with the values and expectations they bring to the workplace.  In this webinar we will examine various leadership styles and aproaches with the purpose of understanding and developing leadership skill sets designed to integrate effectively a multi-generational workforce.


Formats Available: Streaming
Original Webinar Date: November 09, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO Generational Leadership: Bridging the Gaps
Collapse The Complete Digital Strategy for Catholic Fundraising
The Complete Digital Strategy for Catholic Philanthropy Fundraising

Presented by Jeremy Koenig 

Mobile Cause Smartphones have fundamentally changed the way donors give and participate. Perhaps easier than at any other time in human history, people can give to Catholic Philanthropy and volunteer from a personal device. Donations are 100% secure with zero transaction fees and accurate donor information is collected for effective follow up. Text messaging, email and social media provide an international platform to easily share videos, photos and testimonies that highlight the good you are doing!
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: December 14, 2016
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Complete Digital Strategy for Catholic Fundraising
2015 Webinar Series Archives
Collapse Optimizing Your Social Media
This session will provide an overview of social media, review myths and truths about social media, review best practices, and a number of best practice examples.

Attendees will:  Understand basics of social media, discuss best practice strategies, analyze brands’ use of social media.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: January 14, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Optimizing Your Social Media
Collapse Protecting Donor Electronic Information with Cybersecurity Best Practices That Work!
The webinar will cover relevant Cybersecurity breach cases for an understanding of how personal identifiable information (PII) including credit card details, member names, addresses, and other private information can be and has been breached.  Additionally “Best Practices” of how to protect donor information, recommended web site enhancements, and effective online credit card processing will be discussed.  
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: February 11, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Protecting Donor Electronic Information with Cybersecurity Best Practices That Work!
Collapse How to Build and Grow Your Sustainer Programs Beyond the First Year
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: March 11, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO How to Build and Grow Your Sustainer Programs Beyond the First Year
Collapse The Role of Personalities in Fundraising
Presented by Marc A. Pitman

Every donor has her own way of viewing the world. Each has their own values and phrases that are especially helpful in grabbing their interests. Do you have the clues you need to figure this out?

In this webinar, you’ll learn:

  • An easy, ancient tool in helping you quickly identify your donor’s tendencies
  • Tips on learning to speak their “dialect”
  • and clues on what might be going through their head during your fundraising visit.

Even better, you’ll discover ways to be the most effective fundraiser harnessing your natural talents!

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: April 15, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Role of Personalities in Fundraising
Collapse Direct Mail That is Social and Mobile

Presented by James Lombard

Bringing direct mail to life, and to mobile phones.  Using the latest in augmented reality in print. The world is mobile and your mail should be mobile.  Statistics show video marketing is NECESSARY, and multi-sensory marketing messages have and leave a bigger, longer-lasting impression on your audience.  

This webinar will:

  • Show statistics explaining why marketers should connect print to mobile technology
  • Show how ANYONE can get started
  • Show live samples and present case studies
Formats Available: CD-ROM (Win), Streaming, Webinar
Original Webinar Date: May 13, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Direct Mail That is Social and Mobile
Collapse Reframing the Fundraising Landscaping: Responding to Internal and External Changes

Presented by Judith E. Nichols, Ph.D., CFRE

Understanding what’s happening inside and outside of philanthropy enables fundraisers to “work smarter, not harder”. Dr. Nichols provides insights into the 4 key areas of philanthropic change: the overall stagnation of giving, the increasing competition for donations, the shift from giving from self-directed/institutional charities to altruistic/nimble organizations, and the reality that most giving continues to come from individuals as well as discussing outside forces that include the implications of population shifts and societal changes as well as technological changes. This webinar lays out overall strategies fundraisers can use to grow their programs in the competitive years ahead, offering practical information, and examples on focusing on committed giving and connecting with new audiences.

Bac

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: June 10, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Reframing the Fundraising Landscaping: Responding to Internal and External Changes
Collapse This is Your Donor

Presented by Geoffrey W. Peters, CDR Fundraising Group

What are a few simple techniques to improve copy in direct response messaging?  What is the latest research that underlies more effective direct mail, direct response television and digital marketing.  Learn how paying attention to Neuromarketing research results (neuroscience, behavioural economics, social psychology and cognitive psychology) will improve your effectiveness whether it be in the design of your messaging or the nature of your appeal.  These learnings cross media channels and apply to mail, television, telephone and digital marketing (e-mail and websites).  What are creative and strategic ways to improve your direct marketing in each channel.  Learn which teachings of commercial Neuromarketing apply to nonprofits in order to improve your results.  

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: July 15, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO This is Your Donor
Collapse Using Marketing Techniques to Build Donor Relationships: Demystifying Major Gifts

Presented by  George Ruotolo, Jr., CFRE, and Ana Dabrowski, Ruotolo Associates, Inc.

The techniques that vendors to NCDC (and to all companies) use every day can be fruitfully applied to the cultivation and winning of Major Donors.

Learn how to succeed with your donors:

  • By listening to your prospective donor when you meet instead of talking
  • Ways to increase the success of your sales pitch
  • How to make the donor sell themselves on your idea
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: August 12, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Using Marketing Techniques to Build Donor Relationships: Demystifying Major Gifts
Collapse Secret Keys to the Major Gifts Treasure Chest

Presented by  Gary P. Broussard

Ever wondered why some organizations secure major gifts and others do not?  Does your organization rarely receive major gifts – yet need more? Could an extra $10,000 – $20,000 – $50,000 or more each year help your organization?  Learn the keys that can open the treasure chest of major gifts.

But, knowing the keys is not enough!  The secrets are in knowing which way to turn the keys and which locks are opened by which keys!

This webinar will: provide you with the keys, match keys to locks, most importantly – show you how to use the keys to open the locks.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: October 14, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Secret Keys to the Major Gifts Treasure Chest
Collapse Tell Me a Story: How to Use the Power of Storytelling to Break Through the Clutter

Presented by Bonnie Meyer, CFRE

Nothing breaks through the communications clutter like a well-told story.  There’s a reason why great stories help fundraisers raise more money.  How can you develop and use stories to compel a response that will further your mission?  During this session, you’ll discover:

  • Why stories lead people to act …
  • Key ingredients of powerful stories …
  • Practical tips to maximize the impact of storytelling.
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: November 11, 2015
On-Demand Release Date: Available Now
MORE INFOMORE INFO Tell Me a Story: How to Use the Power of Storytelling to Break Through the Clutter
2014 Webinar Series Archives
Collapse Modeling For Lapsed Donors-Acquisition and House

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: January 15, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Modeling For Lapsed Donors-Acquisition and House
Collapse Meeting the Fundraising Challenges Tomorrow and in the Years Ahead: What you can do to succeed in a constantly changing environment
Presented by Lynn Edmonds, L.W. Robbins
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: February 12, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Meeting the Fundraising Challenges Tomorrow and in the Years Ahead: What you can do to succeed in a constantly changing environment
Collapse  Auditing and Assessing - It
Presented by Sr. Georgette Lehmuth, OSF, National Catholic Development Conference
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: March 12, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO  Auditing and Assessing - It
Collapse Re-Envisioning Leadership: Advancement
Presented by Daniel McCormack, Hospital Sisters of St. Francis Foundation  and Gregory Griffin, Sisters of St. Francis of the Neumann Communities

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: April 16, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Re-Envisioning Leadership: Advancement
Collapse Lapsed Donors - An In-depth Look into Your Files
Presented by Jack Doyle, Amergent
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: May 14, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Lapsed Donors - An In-depth Look into Your Files
Collapse Using Tele-Fundraising to Take Former Donors to Sustaining Givers!
Presented by Nick Stavarz, Synergy Direct Marketing Solutions
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: June 11, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Using Tele-Fundraising to Take Former Donors to Sustaining Givers!
Collapse Getting the Most Bang for Your Buck out of Technology
Presented by Katie Price, M.P.S., Design BIG Dreams        
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: August 13, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Getting the Most Bang for Your Buck out of Technology
Collapse The Art and Science of When to Ask a Donor for a Gift
Presented by Robert V. Hotz, American City Bureau, Inc.                        
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: November 12, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Art and Science of When to Ask a Donor for a Gift
2013 Webinar Series Archives
Collapse Special Events Planning Strategies
Presented by Liz Russin, Our Lady of Victory Homes
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: January 16, 2013
On-Demand Release Date: Available Now
MORE INFOMORE INFO Special Events Planning Strategies
Collapse Identifying Major Gift Prospects - An Art and a Science
Presented by Leslie Mollsen, American City Bureau, Inc.
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: August 14, 2013
On-Demand Release Date: Available Now
MORE INFOMORE INFO Identifying Major Gift Prospects - An Art and a Science
Collapse Ask Without Fear!
Presented by Marc Pitman, FundraisingCoach.com
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: October 16, 2013
On-Demand Release Date: Available Now
MORE INFOMORE INFO Ask Without Fear!
Collapse Catholic  Fundraising:  How Did We Get Here and Where are We Going?
Presented by Sr. Georgette Lehmuth, OSF, National Catholic Development Conference

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: December 03, 2013
On-Demand Release Date: Available Now
MORE INFOMORE INFO Catholic  Fundraising:  How Did We Get Here and Where are We Going?
2012 Webinar Series Archives
Collapse The Heart of the Catholic Donor
Presented by Kevin White, Russ Reid
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: January 18, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Heart of the Catholic Donor
Collapse Making Mobile Matter
Presented by C. Douglas Plank, Mobilecause.com
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: February 15, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Making Mobile Matter
Collapse Leading in Lean Times
Presented by Jack Doyle, Amergent
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: March 15, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Leading in Lean Times
Collapse A Focus on Web & Social Media Development for Catholic Fundraisers
Presented by Lauren Merrill, Catholic Relief Services
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: April 18, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO A Focus on Web & Social Media Development for Catholic Fundraisers
Collapse Who
Presented by Marc A. Pitman, CFCC, FundraisingCoach.com
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: May 16, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Who
Collapse Sleigh Bells Ring: Are You Listening?
Presented by Barlow Mann, J.D., The Sharpe Group
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: June 13, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Sleigh Bells Ring: Are You Listening?
Collapse The Facts and Nothing But the Facts
Presented by Sr. Georgette Lehmuth, OSF, National Catholic Development Conference
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: July 18, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Facts and Nothing But the Facts
Collapse Making the Move(s) Towards Major Gifts
Presented by Edward Bauer, The Bauer Group, LLC
Formats Available: CD-ROM (Win), Streaming, Webinar
Original Webinar Date: October 17, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Making the Move(s) Towards Major Gifts
2011 Webinar Series Archives
Collapse Ten Ways to Boost Direct Mail Results
Presented by Brian Lacy, Brian Lacy and Associates

This webinar will discuss ten old and new services and techniques to increase direct response rates and average gift size at organizations that rely heavily on direct mail fundraising.

This presentation will:
  • Introduce new strategies
  • Reinforce how to use the best old methods
  • Give attendees useful takeaways for their fundraising
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: March 15, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Ten Ways to Boost Direct Mail Results
Collapse E-Newsletters that Get Read and Forwarded
Presented by Allison Van Diest, Blackbaud
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: April 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO E-Newsletters that Get Read and Forwarded
Collapse Volunteers: An Essential Major Gifts Resource

Presented by Leslie Biggins Mollsen, American City Bureau, Inc.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: May 25, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Volunteers: An Essential Major Gifts Resource
Collapse Planned Giving After the Return of the Estate Tax

Presented by Barlow T. Mann, JD | The Sharpe Group

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: June 15, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Planned Giving After the Return of the Estate Tax
Collapse Giving USA: A Report on Philanthropic Giving for 2010

Presented by George C. Ruotolo, Jr., CFRE | Ruotolo Associates Inc.

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: July 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Giving USA: A Report on Philanthropic Giving for 2010
Collapse New Techniques to Optimize Acquisition and Lapsed Donors

Presented by Graham Hunter, Info Group Nonprofit

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: October 19, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO New Techniques to Optimize Acquisition and Lapsed Donors
Collapse Processing Donations in an Automated World

Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: November 16, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Processing Donations in an Automated World
Collapse The Right Message Leads to Donor Loyalty
 Presented by Geoffrey W. Peters, President, CDR Fundraising Group
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: December 14, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Right Message Leads to Donor Loyalty
2010 Webinar Series Archives
Collapse Discovering the Secret Giver: Ground-breaking Research on the Behavior of Bequest Givers in America Webinar
The Stelter Donor Insight Report, a national survey of adults age 40 and older, provides groundbreaking research into who names charities in their wills, when and why. Use the results of this study to enlighten the work of your charitable organization as you cultivate likely donors.

Formats Available: CD-ROM (Win), Download
Runtime: 91
Original Webinar Date: May 27, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Discovering the Secret Giver: Ground-breaking Research on the Behavior of Bequest Givers in America Webinar
Collapse Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Combine the best practices from major-gifts fundraising and direct marketing to secure larger gifts to nonprofit organizations. In this session we will explore the art and science of identifying which of our donors are the best prospects for larger gifts and using direct-marketing techniques to cultivate and solicit them. We will share a case study of a mid-level direct-marketing program that deepened its donors’ financial commitments to a nonprofit organization.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: November 18, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Collapse Creating Income-Producing Newsletters
As soon as your donor opens your newsletter, they have to decide whether to read it now or later—with “later” usually meaning “never.” Never underestimate the power of well-planned, well-produced newsletters to connect your donors to your ministry and to inspire them to give.
Formats Available: CD-ROM (Win), Download
Original Webinar Date: March 16, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Creating Income-Producing Newsletters
Collapse Nine Proven Strategies and Creative Approaches to Win Back Lapsed Donors
Using lapsed modeling techniques can help you make the right choices regarding ROI for each segment and each program. This session will illustrate how to develop a pre-lapsing program that takes donors’ relationship to your organization and their giving patterns into account. Learn how to maximize reactivation rates and make the right investment decisions by carefully reviewing your annual communications plans and results for your lapsed program and lapsed audiences mailed in acquisitions. Plus, learn the top five creative approaches that are proven to work for lapsed audiences.

In this session, you will learn:

  • How to develop an effective pre-lapsing program
  • How to implement lapsed modeling techniques to maximize reactivation
  • The best creative approaches to get lapsed donors to give again and again.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: June 23, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Nine Proven Strategies and Creative Approaches to Win Back Lapsed Donors
Collapse Small Changes to Your Website Can Drive Big Fundraising Results
Presented by Ms. Colleen Cowette, SilverTech, Inc.

Paying attention to small, easy and affordable changes to your website can bring big fundraising results! All that is required is sound strategic planning and the proper web tools. If you wish someone in your organization had the skills, time or knowledge to update and maintain your website, this session is for you!

In this session, you will learn:

  • Where to begin your planning, which changes to prioritize and what tools you need to begin your site transformation
  • How to maximize new site updates and current content to increase the number of first-time visitors to your site with better search engine results
  • New ideas on how to keep site visitors coming back.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: July 21, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Small Changes to Your Website Can Drive Big Fundraising Results
Collapse The Art and Science of Converting Direct Mail Donors to Major Gift Donors
The presentation will focus on the experiences of nonprofits that have raised the revenue potential of their direct-mail donors. The session will include case studies of large and small nonprofits that have successfully identified and qualified major-gift prospects among their direct-mail donors, and secured significant gifts from them. The presentation will share ideas nonprofits can try to deepen the financial commitment of direct-mail donors to their missions. Discussion will include opportunities, pitfalls and successful strategies to help nonprofits leverage their direct-mail file for their major-gift program.

In this session, you will learn:

  • How to successfully identify and qualify major gift prospects among your direct-mail donors
  • Techniques for transitioning donors from direct mail to major gifts
  • By reviewing case studies of groups that have successfully used these techniques

Formats Available: CD-ROM (Win), Download
Original Webinar Date: August 11, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Art and Science of Converting Direct Mail Donors to Major Gift Donors
Collapse The Ins and Outs of Monthly Giving
Presented by Jo Sullivan, CDR Fundraising Group

Monthly giving seems to be everywhere these days. You see charities breaking into DRTV, maximizing the web and even making the monthly ask in the mail. Why - what happened? There was a time when only a handful of charities could make this giving method work - but all that has changed.

Come learn the ins and outs of monthly giving - from data to creative - from offline to DRTV - and everything in between. We'll take a look at all the must haves for you or your client's program and walk you through a program's growth and maturity, so you will be able to take on the "golden" channels of TV and face-to-face.

You'll walk away inspired that you, your charity, or your client's charity can build a monthly program that will drive net income and increase awareness for you!
Formats Available: CD-ROM (Win), Download
Original Webinar Date: November 10, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Ins and Outs of Monthly Giving
Collapse Benchmarking Your Online Programs and Strategies to Increase Results for Faith-Based Groups
Presented by Convio

Explore trends and metrics from Convio's Christian Online Marketing and Fundraising Benchmark Report. This session will provide an overview of the trends seen in the report and share best practices of successful clients that have taken advantage of these trends.

In this session, you will learn:
  • The meaning behind trends and metrics in Convio's Christian Online Marketing and Fundraising Benchmark Report
  • How these trends affect Catholic fundraising
  • Best practices of from groups that have successfully taken advantage of these trends.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: December 15, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Benchmarking Your Online Programs and Strategies to Increase Results for Faith-Based Groups
Collapse Using Tele-Fundraising to Take Former Donors to Sustaining Givers!
Presented by Nick Stavarz, Synergy Direct Marketing Solutions
Formats Available: CD-ROM (Win), Streaming
Original Webinar Date: June 11, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Using Tele-Fundraising to Take Former Donors to Sustaining Givers!
2009 Webinar Series Archives
Collapse A Multi-Strategy Approach to Maximizing Your Print Budget
You can maximize both your print marketing budget AND its impact on your target audience by implementing cost-effective print production techniques, maximizing the life and utility of your print pieces. Reduce your production budget by cutting down on the number of print pieces you create each year by using creative design solutions and supplementing your print collateral with digital print pieces.

Formats Available: CD-ROM (Win), Download
Runtime: 55
Original Webinar Date: February 25, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO A Multi-Strategy Approach to Maximizing Your Print Budget
Collapse Mailing List Basics: A Crash Course on What you Need to Know
Learn the terminology and the standard industry practices in the basic primer on the ins and outs of renting and exchanging mailing lists. Get expert tips on how to rent or exchange mailing lists to best benefit your organization.

Formats Available: CD-ROM (Win), Download
Runtime: 55
Original Webinar Date: March 18, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Mailing List Basics: A Crash Course on What you Need to Know
Collapse Myths and Truths About the Impact of Direct Mail on the Environment
For many years, direct mail has garnered an undeserved reputation for annoying the public and contributing to the detriment of the environment. This session will outline the truth versus the myths regarding the use of and disposal of paper products related to mailings. Learn how to spread the truth, including explanations of the different forestry certification programs, basic terms for recycled paper and a few general environmental marketing guidelines, established by the Federal Trade Commission.

Formats Available: CD-ROM (Win), Download
Runtime: 55
Original Webinar Date: April 22, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Myths and Truths About the Impact of Direct Mail on the Environment
Collapse Discovering the Secret Giver: Ground-breaking Research on the Behavior of Bequest Givers in America Webinar
The Stelter Donor Insight Report, a national survey of adults age 40 and older, provides groundbreaking research into who names charities in their wills, when and why. Use the results of this study to enlighten the work of your charitable organization as you cultivate likely donors.

Formats Available: CD-ROM (Win), Download
Runtime: 91
Original Webinar Date: May 27, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Discovering the Secret Giver: Ground-breaking Research on the Behavior of Bequest Givers in America Webinar
Collapse Youth It or Lose It: Strategies for Educating, Inspiring and Connecting with Today
As our go-to donors retire and leave a void, faith-based organizations are left to wonder how to ensure the future success of our organizations. And while they may often seem like aliens from another planet, young people have a world of caring and kindness to share. But how do you get them to listen and engage? This session will offer online and offline strategies for educating, inspiring, and connecting with today’s youth to ensure tomorrow’s success for your mission.

Formats Available: CD-ROM (Win), Download
Runtime: 64
Original Webinar Date: June 23, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Youth It or Lose It: Strategies for Educating, Inspiring and Connecting with Today
Collapse Conducting Your Solicitation Orchestra: Using a Multichannel Approach
 Instead of playing the single instrument of direct mail, today's nonprofits must conduct an entire donor communications and fundraising orchestra. This means striking a balance between broad-reaching and narrow-targeting communication and fundraising media so that each effectively leverages the other. Learn how to integrate various media marketing strategies via case histories of successful programs.
Formats Available: CD-ROM (Win), Download
Original Webinar Date: August 26, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Conducting Your Solicitation Orchestra: Using a Multichannel Approach
Collapse Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Combine the best practices from major-gifts fundraising and direct marketing to secure larger gifts to nonprofit organizations. In this session we will explore the art and science of identifying which of our donors are the best prospects for larger gifts and using direct-marketing techniques to cultivate and solicit them. We will share a case study of a mid-level direct-marketing program that deepened its donors’ financial commitments to a nonprofit organization.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: November 18, 2009
On-Demand Release Date: Available Now
MORE INFOMORE INFO Creating Synergies Between Your Direct Mail and Major Gift Fundraising Programs
Collapse Catholic Donor Stewardship: What Really Happens
Since 2009, Amergent has been making gifts online and through the mail to 30 leading Catholic organizations under a fictitious name. After tracking every response to those gifts via email and postal mail and making some donor service requests related to those gifts, this session will present to you the best ideas and the overall results, so you can see where you stand, and get ideas to improve your donor stewardship.

Formats Available: CD-ROM (Win), Download
Original Webinar Date: January 20, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Catholic Donor Stewardship: What Really Happens